SEO for Accounting Firms
Business owners look for an accountant the same way they look for everything else.
We work on local and organic search for established practices across Canada, starting with the services you want more of rather than the ones that happen to be easiest to rank.
In most cases that means fewer, better pages instead of a longer keyword list.
How We Approach SEO for a Practice
Map client searches
We work out how business owners in your area actually search for the services you want more of. The words they use are rarely the words a firm uses about itself.
One page per service
Each service gets a page with one job to do, so nothing competes with itself. One page covering tax, payroll and advisory work ranks for none of them properly.
Align local signals
Your Google Business Profile, address details and on-page signals all need to say the same thing. When they don’t match, a firm often sits below the directories.
Report on enquiries
You see which searches brought people in and which ones produced an actual enquiry. A position on its own tells you nothing about whether the phone rang.
Search Work That Follows Intent
Ranking for a long list of terms does little if those searches have no connection to the work you want, or if visitors arrive at a website with no clear next step.
- Keyword and search intent research
- Service page optimization
- Local SEO
- Google Business Profile optimization
Organic and local search have to pull in the same direction, and Google Ads campaigns can fill the gap while rankings build.
What We Would Not Recommend Just for the Sake of It
Pages Built Only to Hold Keywords
Location and service pages should give someone a reason to visit. Near duplicates with a city name swapped in do not.
Chasing National Terms
A practice in Burnaby competing for the broadest terms in the country spends a great deal to reach people who will never call.
Publishing on a Schedule
Writing weekly because it is Tuesday produces pages nobody searches for. Write when there is a question worth answering properly.
Buying Links
The short-term lift is not worth what it puts at risk, and it does nothing for the quality of the enquiries that arrive.
What Usually Needs Fixing First
1. Local Visibility
The practice is hard to find when a business owner nearby searches for a bookkeeper.
2. The Service Pages
One page tries to rank for tax, payroll and advisory work at the same time.
3. The Profile
The Google Business Profile was claimed years ago and has not been touched since.
Start with the Searches That Matter to Your Practice
You do not need an audit before getting in touch. Tell us which services you want more of, where your clients are based and what you have already tried.
We can help you work out what deserves attention next.